TRACK Workshop: Navigating Disruption: Be the Disruptor
This virtual workshop is designed to provide innovation teams and leaders the right lens to sense, to detect, and to position organizations for colliding forces of disruptive innovation and digital transformation in the 21st-century.
What is disruptive innovation in the context of the 21-century?
It has advanced beyond Clayton Christensen’s’ original theory of low-end products/services advancing up market to take market share from incumbents.
It is now a Pattern of Disruptions enabled by digital.
Disruption requires a mindset shift – away from previous panic alerts of destruction – towards value creation through customer engagement.
DETECT– Real Disruption versus False Alarms
MANEUVER – Tactics for Portfolio Management
ACT – Success stories from the past to the present
The workshop is in two parts with break-out sessions for attendees to work in teams to demonstrate understanding and to build connections with the other attendees.
Who should attend:
This course is designed for leadership responsible for setting strategy at the corporate or enterprise level.
IRI Members: $295
Non Members: $395
Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.
All IRI events are broadcast in Eastern Standard Time
Author of Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines
Author and Principal Consultant Marguerite Johnson is the author of Disruptive Innovation and Digital Transformation. She is a Principal Business Consultant with TheNextish.com, where she leads transformational growth strategies in innovation, business execution and partnerships. Her expertise includes: Innovation Strategy, Disruptive Innovation, Digital Transformation, Ideation, Customer Insights, Marketing and Business Plans, Channel and Distribution Marketing, Digital Business Models and Platforms, Open Innovation, Co-Creation, and Innovation Ecosystems. Marguerite holds multiple patents, a MSA in Business Acquisition Management, and Executive Certifications from MIT, Harvard, and Kellogg. She is a recognized Keynote Speaker and podcast guest. Marguerite’s leadership career spans 20+years in Fortune 500 companies in Innovation, Research and Development, New Product and Business Development. Connect via LinkedIn