TRACK Workshop: Navigating Disruption: Be the Disruptor

Event Type
1 pm - 5 pm

Disruptive Innovation, Portfolio Management, Digital Innovation, Ideation

This virtual workshop is designed to provide innovation teams and leaders the right lens to sense, to detect, and to position organizations for colliding forces of disruptive innovation and digital transformation in the 21st-century.

Learning Objectives:

What is disruptive innovation in the context of the 21-century?

It has advanced beyond Clayton Christensen’s’ original theory of low-end products/services advancing up market to take market share from incumbents.

It is now a Pattern of Disruptions enabled by digital.

Disruption requires a mindset shift – away from previous panic alerts of destruction – towards value creation through customer engagement.

Key Takes:

DETECT– Real Disruption versus False Alarms

MANEUVER – Tactics for Portfolio Management

ACT – Success stories from the past  to the present

The workshop is in two parts with break-out sessions for attendees to work in teams to demonstrate understanding and to build connections with the other attendees.

Who should attend:

This course is designed for leadership responsible for setting strategy at the corporate or enterprise level.

Registration Fees: 

IRI Members: $295

Non Members: $395 

Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.

All IRI events are broadcast in Eastern Standard Time

Marguerite Johnson

Marguerite Johnson

Author of Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines

Author and Principal Consultant Marguerite Johnson is the author of Disruptive Innovation and Digital Transformation. She is a Principal Business Consultant with, where she leads transformational growth strategies in innovation, business execution and partnerships. Her expertise includes: Innovation Strategy, Disruptive Innovation, Digital Transformation, Ideation, Customer Insights, Marketing and Business Plans, Channel and Distribution Marketing, Digital Business Models and Platforms, Open Innovation, Co-Creation, and Innovation Ecosystems.   Marguerite holds multiple patents, a MSA in Business Acquisition Management, and Executive Certifications from MIT, Harvard, and Kellogg. She is a recognized Keynote Speaker and podcast guest. Marguerite’s leadership career spans 20+years in Fortune 500 companies in Innovation, Research and Development, New Product and Business Development.  Connect via LinkedIn

Similar Events


TRACK Workshop: Financial Analysis in Inn...

1 pm - 5 pm
Finance for R&D, Portfolio Management, Risk Management

TRACK Workshop: Pitch Perfect: Crafting E...

1 pm - 4:30 pm
Strategic Planning, New Product Development, Tools & Techniques

Fall i101 Bootcamp: Part 2 – Organization...

1 pm - 5 pm
Organizational Vision, Culture, Talent Management, Portfolio Management

IRI TRACK Workshop: Market-Back Strategy ...

1 pm - 4 pm
1 pm - 4 pm
Strategic Planning, New Product Development, Customer Insight, Trends

TRACK Workshop: Financial Analysis in Inn...

1 pm - 5 pm
Finance for R&D, Portfolio Management, Risk Management

RTM Lunch & Learn Discussion with Bob Coo...

12 pm - 1 pm
Leading Innovation Organizations, Patent, Technology Roadmapping, Tools & Techniques

TRACK Workshop: Portfolio Management in I...

1 pm - 5 pm
Portfolio Management, Project Management, Risk Management, Strategic Planning

TRACK Workshop: Opportunity Insight ...

1 pm - 4 pm
Open Innovation and Contests, Strategic Planning, Continuous Improvement